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The Business Services Group connects the knowledge resources of the University of Nevada, Reno to the needs of our businesses, industries, and government – to grow and strengthen our communities. You will find a wealth of University programs that offer services and assistance here.

 

Digital Marketing Workshop – Basic

 

Event: Digital Marketing Workshop – Basic

Presenter: Ben Tedore and Chuck McCumber

Description:

Marketing your business online is cost effective, but it requires a professional, interactive website and an understanding of the tools you can use to drive traffic to your business. This hands-on workshop will demonstrate the benefit and lay the foundation for a highly cost-effective online marketing strategy. You’ll come away with a blog-capable website to use for your business and the understanding to confidently run your site yourself.

In four, 2-hour sessions we’ll walk you, step-by-step, through building a professional WordPress Website for your business. Additionally, we’ll integrate free digital marketing tools like Facebook Fan Page, Twitter account, and LinkedIn profile to drive traffic to your site and increase sales. Finally, we’ll monitor your progress using Google Analytics and make suggestions on how to organize your business to sustain your digital marketing efforts.

The cost of the class is $295 plus cost of domain name and website hosting (approximately $85 per year).

Agenda Items:

  • Build a WordPress-driven professional website and integrate the most popular Social Media tools available (Facebook, Twitter and LinkedIn) to turbo-charge your inbound marketing efforts
  • Discuss best practices of Social Media as a marketing tool for your business

Who Should Attend:

  • Individuals with little to no experience using blogs, websites or Social Media for business marketing purposes
  • Business owners, managers, and individuals with a passion for their business and the desire to stand out above the competition

About the Presenter:

Ben Tedore holds a Bachelor's of Liberal Arts in Digital Media Art, University of Nevada, Reno. He is the Webmaster for the University of Nevada’s Business Services Group and the Nevada Small Business Development Center. Ben has extensive hands-on experience, teaching over one hundred clients the essentials of website development, social media integration, and using the Internet for effective marketing and communications.
Chuck McCumber is an MBA student at the University of Nevada, Reno and is the Online Content Manager for the University of Nevada’s Business Services Group and the Nevada Small Business Development Center. He specializes in digital marketing and has extensive experience working with clients to fine-tune their marketing efforts and use social media to drive traffic to their websites.

Date: January 11th, 18th, 25th, February 1st

Time: 9:00 a.m. - 11:00 a.m.

Location: UNR Campus, Ansari Business Building, Room 208, Reno

City: Reno

Fee: $295

Registration: Online or call 775 784 1717