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ELKO: How to Build a WordPress Website (Part 1 of “How to Sell Your Product Online”)

 

Event: ELKO: How to Build a WordPress Website (Part 1 of "How to Sell Your Product Online")

Presenter(s): Ben Tedore, Nevada SBDC Webmaster and Business Advisor

Description:

How important is your business’s website? Chances are, people have gone to Google and have found your site. They’re practically in the door, if they like what they see. Your business website has potential of increasing customers in a way unlike traditional methods. If you’re a small business owner without a website, or have a site that might need some improvements, this new workshop series is for you and has been designed to help small businesses through online tools and practices.

How to Build a WordPress Website is Part I of a three part series. You will learn how to create an online presence for new customers to find you, learn more about your operations and products, and how to do commerce online. During this class there will be discussion on the current digital marketing landscape and what options exist for building an online presence. You will become more familiar with Search Engine Optimization (SEO), social media, and digital ads to drive traffic to your website. After a short presentation and discussion you will transition to the “hands on” portion of building, or improving your website.

You will be guided through the setup, branding and use of a free WordPress.com website and blog. Along with that you will tie in a variety of social media accounts to drive traffic to your site and interact with your online audience.  You will learn how to review your website’s analytics with the WordPress built-in analytics as well as setup an e-newsletter campaign so you can continue to engage and communicate with your clients via email. Lastly, there will be discussion on ecommerce, as you go over the various options for how you would begin selling your products online.

WHAT WILL YOU LEARN?

• How to set up, brand and manage a free WordPress.com website
• How to register a website domain name
• How to link to social media sites for increased exposure
• How to write a blog
• How to review website analytics
• How to set up an e-newsletter campaign to engage customers
• How to sell your products online

About the Presenter(s):

Ben Tedore holds a Bachelor's of Liberal Arts in Digital Media Art, University of Nevada, Reno. He is the Webmaster for the University of Nevada’s Business Services Group and the Nevada Small Business Development Center. Ben has extensive hands-on experience, teaching over one hundred clients the essentials of website development, social media integration, and using the Internet for effective marketing and communications.

Date: Saturday, June 10, 2017

Time: 8:30 AM - 3:30 PM

Location: Great Basin College, 1500 College Parkway, High Tech Center Bldg., Room 108

City: Elko

Fee: NO CHARGE

Register Here: https://nsbdc.ecenterdirect.com/events/4058