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How to Create Dynamic Pricing through Branding


Event: How to Create Dynamic Pricing through Branding

Presenter(s): Kevin Raiford, CSN Business Professor and Nevada SBDC Business Advisor


Strategic marketing is an essential, constant effort and practice to every successful business. What helps many businesses is to first establish a brand that ties to you and your product/service before you market, so that the brand itself remains present in the minds of customers and clients. Customers tend to pay (more) money for a product/service that has an established, recognized standard of value (brand).

Branding is more important than ever in this social media environment. In this presentation the key aspects of branding in respect to pricing will be the focus. Areas of concentration will be: customer lifetime value, addressing the various demographic preferences and client retention. Ancillary topics will include social media activity evaluation, promotional effectiveness and dynamic pricing.

This program is possible through a supportive partnership with American First Credit Union, who has provided a great location, and lunch for all attendees. Don’t miss out on this opportunity for lunch and learning, to help you in your small business growth and development.

About the Presenter(s):

Kevin Raiford teaches Management and Accounting courses at the College of Southern Nevada. He is also the advisor for the CSN entrepreneurship incubator and partners with the Nevada Small Business Development Center as a business advisor. Kevin is a graduate of the Wharton School of Business at the University of Pennsylvania and received his graduate business degree from the University of North Carolina – Chapel Hill. His professional career includes executive positions with Johnson & Johnson, Whole Foods, Snapple Beverages, and Hewlett-Packard. A native of Pittsburgh, Pennsylvania, Kevin currently resides in Las Vegas. He sees the enormous potential for global economic diversification based on the talented students emerging to change the world.

Date: Thursday, August 3, 2017 12:00 PM

Time: 12:00 - 1:30 PM

Location: America First Credit Union Training Room, 2699 N Tenaya Way, Las Vegas, NV 89128

City: Las Vegas

Fee: FREE, lunch provided

Register Here: